Consumer Acceptance of Airline Apps

19 June 2017

This survey is conducted as part of a postgraduate dissertation in MSc E-Business (E-Marketing) at Newcastle University, UK. The research is looking into the factors that drive consumers to use airline apps (e.g. Ryanair, British Airways, American Airlines, EasyJet, etc.) to manage their flight experience.

Keywords

• Newcastle University
• airline apps
• travel
• air travel
• mobile apps
• airlines
• carriers
• airplanes
• flight experience
• flight
• technology

About the researcher

My name is Galina. I am currently completing a masters degree in E-Business (E-Marketing) at Newcastle University.

Contact researcher